WE Fashion wants to offer a unique customer experience in its stores. Every employee must be able to convey this experience. That is why learn industry has developed the onboarding programme Store Stars.
The five learning bites are constructed by embedding an instruction, reflection and film. To appeal to the young target group, a mobile-first approach was chosen. Store employees go through the modules on their smartphone, tablet or ‘just’ on a laptop. In Dutch, German or French.
Humour and recognition provide the right tone that appeals to the target group. This shows them how to connect with customers as Store Stars.
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